How to write a card message

Start with the person, not the occasion

Use their name and write as if you were speaking to them. “Happy birthday, Dana” reads warmer than “Happy birthday to you.”

Add one specific detail

A shared memory, a quality you admire or a plan you are looking forward to. One true, specific line beats three general ones.

Match the relationship

• Close family and partners: warm and personal; a memory works well.
• Friends: humor is welcome, as long as the joke is kind.
• Coworkers: friendly and brief; skip private jokes.
• Acquaintances: simple and sincere.

Sympathy cards: keep it simple

You do not need to explain or fix anything. “I am so sorry” and a short memory of the person are enough. Offering specific help, such as bringing a meal on a named day, is often more welcome than “let me know if you need anything.”

Close well

Common sign-offs: With love, Warmly, Cheers, Thinking of you, Congratulations again. Choose one that fits the tone of the message.

Ready to write?

Browse the occasions or open the card maker.